The Value Journey Generator
The Project:
The Value Journey Generator was a special request from our CEO. The Customer Value Journey is an important part of the marketing training he offers. He asked me to put the already designed template into an app where text could be input into each of the boxes and saved. I was also tasked with making a side nav, a simple logo, a sign-in page, and a share page.
Project Roles: UX/UI Designer
Process:
I worked with my Project Manager, Kevin on this project. As it was pretty straightforward, to keep it simple I just created a side navigation and kept the CVJ template as the main focus with some added editing functionality. I showed Kevin my work along the way and iterated based on his feedback.
The Logo:
The CEO had a logo idea in mind already and wanted it to be simple. I started making variations and worked with Kevin to find a winner.
I presented the logo variations as they would be placed on the sign-in page to give them more context.
Here’s the winner:
The Screens:
Below are some screens showing the app functionality. The user can click on a box and enter text into a modal. Once saved the text shows up in the box. Once the CVJ is completed, it can be shared.
Next Steps:
These designs were shared with the lead developer for coding. I haven’t seen the final product yet.